About Edward de Bono
Dr de Bono is regarded as the leading international authority in conceptual and creative thinking and in the teaching of thinking as a skill.
He originated the term 'Lateral Thinking™', which now has an entry in the Oxford English Dictionary, and is well known for the deliberate creative techniques associated with it and for the powerful Six Thinking Hats® method. His instruction has been sought by governments and by the foremost corporations throughout the world such as IBM, NTT (Japan), DuPont, Prudential, Shell, Eriksson, Ciba-Geigy, Ford and many others.