Business Development and Commercialisation
Who should attend?
Senior Managers, directors and business leaders in all types of organisations, whose job involves the need to identify, develop and commercialise new business ideas and opportunities.
Course objectives
By the end of this intensive program, you will be able to:
- Identify and develop new business ideas and opportunities including "spin-out" businesses
- Understand Intellectual Property issues and the basis for creating a distinctive competitive advantage
- Develop a detailed Commercialisation Plan including the funding and capital requirements
- Learn practical presentation skills in presenting the Plan to third parties
Course Content
Identifying a new Business Opportunity
- Generating new business ideas and spin-outs
- Applying the Mentre Business Assessment Index
- Selecting a business opportunity for commercialization
- Developing a one page "flyer" of the business proposal
Establishing the Intellectual Property Position
- Identifying the Unique Selling Proposition
- Establishing the point of strategic differentiation of the business opportunity
- Protecting the business idea with patents, copyright, trade marks etc
Preparing Plans and Financing the Business Opportunity
- Developing business models and financial plans
- Raising finance for the business
- Presentation skills
Duration
Two day workshop
$965.00 +GST per person
Training Delivery Options
- Single public program booking (two day workshop)
- Price for in-house program available on request
- One on one or small group corporate coaching available
Please contact Katrena Friel at BSI Learning on 02 9215 0196 to discuss your program needs.