Business Writing Excellence for the Executive or Personal Assistant
Outline
The ability to write clearly and effectively is often seen as having diminishing importance in today's fast paced and often abbreviated world where texting and emailing is the norm. But don't be fooled into believing this holds true at executive level. So, if you are writing much of the communication for your executives, you must develop appropriate written communication skills.
Whether it is ensuring all communications are clear and say exactly what you want and intend, that they have the correct tone or inferences, that they adequately sell your ideas or concepts or that the style is appropriate for the intended audience, you must ensure you are not letting yourself down, your company down and your executive down each time you pen any document or communication. This course is your first step to ensuring you get it right every single time.
Who Should Attend?
This course is designed for all Executive and Personal Assistants who realise that if they are to soar at the level of their executive and be able to communicate effectively with business leaders at this level they must have the appropriate written communication skills.
Course Objectives
By the end of this highly interactive program, you will be able to:
- Master the essential rules to communicate more effectively
- Plan and construct your communications effectively in all situations
- Maximise clarity, impact and persuade the reader
Course Content
Introduction to Business Writing
- Understanding the purpose/objective of your writing
- Identifying the barriers to effective business writing
- Understanding the constraints and advantages of the exercise
Understand and Apply Grammatical Guidelines
- Identifying commonly misused words
- Avoiding common mistakes
- Avoiding redundant phrases and jargon
Construct your Message
- Understanding how to structure sentences
- Selecting the relevant points of your message
- Structuring your points in a logical sequence
Convey your Message Clearly
- Capturing the attention of the reader
- Using proof reading techniques
Developing your Style of Business Writing
- Expressing yourself
- Enhancing your language skills
- Expanding your vocabulary
Your Workshop Presenter
Tony Eames
Principal Consultant, EAN Training Academy
Tony's experience as a professional communicator is extensive. He began his journalistic career as a reporter, quickly climbing the corporate ladder to senior reporter.
Tony trained and worked as a film editor in London with the BBC. After a period as book editor, he returned to television to take up a contract as scriptwriter/producer to launch a highly successful program. Tony entered advertising, initially as account executive and later as copywriter and then creative director with several leading advertising agencies. After three years with the Public Affairs Unit of the University of NSW, Tony was invited to join the leading international public relations firm as a senior consultant in the marketing division.
Tony now provides writing, editorial, training and scriptwriting services for a wide range of clients, including multi-nationals, public bodies, professional services and various industry bodies.
Duration
Three Hour Workshop
Price
EAN Members: $445.00 + GST
EAN Associate Members & Non-Members: $595.00 + GST
Please contact Katrena Friel at BSI Learning on 02 9215 0196 to discuss your program needs.