Compelling Customer Retention
Building a Retaining Wall
Once you've attracted a customer, the objective is to keep them. The longer a customer or client stays with you, the more profitable they become. The only thing that your competition cannot emulate is the quality of your relationships.
This workshop assists you in developing your own Customer Retention and Customer Relationship Marketing initiatives that will generate more loyalty and increase profitability with your existing clients & customers. It examines your current processes and systems and covers the steps required to establish and maintain a customer-centric organisation.
Overview Presentation
- Why Build a Retaining Wall
- Overview and Benefits of Relationship Marketing
- Current State of the Building Site
- Retaining Wall Objectives
- How You Can Build a Retaining Wall
- Preparing the Site
- The Tools
- Bricks & Mortar
Module 1: Why Build a Retaining Wall?
- 12 Elements of Retention
- Current Situations
- Solutions
Module 2: What Does a Retaining Wall Look Like
- Great customer service
- Current retention programs
- CRM initiatives - how are they working
- How you would make it work
Module 3: Current Site Condition
- Quick Start Assessment
- 0 Ways to Think about 1 to 1
- S.W.O.T.
Module 4: The Gaps
- 1 to 1 Gap Tool
- the 4 keys: Identify, Differentiate, Interact, Customise
- Setting Objectives
- Establishing Priorities
- Inhibitor Exercise
- Quick Start Ideas
Module 5: How to Build the Retaining Wall
- Review Quick Start Results
- Establish Bricks & Mortar Components
Module 6: Grabbing the Tools
- 8 Essential Building Blocks (Strategies)
- Architectural Requirements
- Designing the Wall
Module 7: Getting To Work
- Create Bricks & Mortar Program Schedule
- Define Tools Required
- Create Teams & Responsibilities
Duration
Two day workshop
$965.00 +GST per person
Training Delivery Options
- Single public program booking (two day workshop)
- Price for in-house program available on request
- One on one or small group corporate coaching available
Please contact Katrena Friel at BSI Learning on 02 9215 0196 to discuss your program needs