Compelling Customer Retention

 

Building a Retaining Wall

 

Once you've attracted a customer, the objective is to keep them.  The longer a customer or client stays with you, the more profitable they become.  The only thing that your competition cannot emulate is the quality of your relationships. 

 

This workshop assists you in developing your own Customer Retention and Customer Relationship Marketing initiatives that will generate more loyalty and increase profitability with your existing clients & customers.   It examines your current processes and systems and covers the steps required to establish and maintain a customer-centric organisation.

 

Overview Presentation

 

  • Why Build a Retaining Wall
  • Overview and Benefits of Relationship Marketing
  • Current State of the Building Site
  • Retaining Wall Objectives
  • How You Can Build a Retaining Wall
  • Preparing the Site
  • The Tools
  • Bricks & Mortar

 

Module 1: Why Build a Retaining Wall?

 

  • 12 Elements of Retention
  • Current Situations
  • Solutions

 

Module 2: What Does a Retaining Wall Look Like

 

  • Great customer service
  • Current retention programs
  • CRM initiatives - how are they working
  • How you would make it work

 

Module 3: Current Site Condition

  • Quick Start Assessment
  • 0 Ways to Think about 1 to 1
  • S.W.O.T.

 

Module 4: The Gaps

  • 1 to 1 Gap Tool
  • the 4 keys: Identify, Differentiate, Interact, Customise
  • Setting Objectives
  • Establishing Priorities
  • Inhibitor Exercise
  • Quick Start Ideas

 

Module 5: How to Build the Retaining Wall

  • Review Quick Start Results
  • Establish Bricks & Mortar Components

 

Module 6: Grabbing the Tools

  • 8 Essential Building Blocks (Strategies)
  • Architectural Requirements
  • Designing the Wall

 

Module 7: Getting To Work

  • Create Bricks & Mortar Program Schedule
  • Define Tools Required
  • Create Teams & Responsibilities

 

 

Duration

Two day workshop

$965.00 + GST per person

1 on 1 executive coaching (one 8 hour day)

$3000 + GST

Small group training available (2-3 people - one 8 hour day)

$3000 + GST

 

  •  Ask us about our one day intensive workshop availability.

 

Special Offer

  • Call us to find out if you qualify for our special two for one offer.

 

Training Delivery Options

  • Single booking for public program
  • In-house program enquiries welcome
  • One on one or Small Group Corporate Coaching available

For more information or to book this training program with BSI Learning:

02 9215 0196 katrena.friel@bsilearning.com.au 

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