Fundamentals of Marketing
Overview
Master the key concepts and skills of marketing to enhance your knowledge and confidence when taking part in the marketing decision process.
Who should attend
Anyone working in a marketing role who may not have had any formal training and wishes to understand the fundamentals of marketing.
Course objectives
By the end of this practical course, you will be able:
- Develop knowledge of key marketing principles, tools and techniques
- Gain confidence in dealing with marketing issues
- Measure the effectiveness of marketing actions
Course content
Introduction to Marketing
- Identifying the role and scope of marketing
- The key marketing principles and terminology
- The different marketing techniques
Understand the Market and the Customer
- Using quantitative and qualitative market research
- Using market segmentation
- Creating the differential advantage
- Developing competitors' analysis
Understand the Marketing Mix
- Identifying and developing new products
- Selecting and developing appropriate promotional activities
- Choosing the right price to generate sales and profits
Master Key Elements of Marketing Planning
- Analysing a product portfolio
- Identifying market gaps and opportunities for positioning
- Choosing appropriate communication tools
- Setting pricing policies
Monitor Results Effectively
- Analysing sales reports
- Identifying and interpreting key performance indicators
- Identifying trends and forecasts
- Setting new objectives and adjusting your policy
Duration
Two day workshop
$965.00 +GST per person
Training Delivery Options
- Single public program booking (two day workshop)
- Price for in-house program available on request
- One on one or small group corporate coaching available
Please contact Katrena Friel at BSI Learning on 02 9993 0703 to discuss your program needs.