Fundamentals of Public Relations (1 day program)
Who should attend
Anyone working in a marketing or communication role who needs to develop an understanding of public relations and the media.
Course Objectives
By the end of this hands-on, interactive program you will be able to:
- Understand what PR is and how it can work for you
- Write media releases that get published
- Put theory into practice and develop a PR campaign
Course content
Public Relations Theory & Strategy
- Tried and tested public relations tactics
- What makes a story newsworthy
- Media formats
- The use of PR "tools"
- How to attract media attention
Devise a PR Campaign
- Clarifying PR goals and objectives
- Choose appropriate PR strategies based on your goals to implement for your campaign
- How to write an effective media release
- Develop a PR action plan
- Measurement - how do you know your PR plan has worked?