Marketing New Products and Services

Who should attend?

Senior Managers, Sales Managers and New Business Development Managers in all types of organisations, whose job involves the need to market new products and services.

 

Course objectives

By the end of this intensive program, you will be able to:

  • Understand the risks of entering a new market arena
  • Determine the marketing strategy and develop a detailed market entry plan
  • Identify the capital requirements to fund the plan

Course Content

 

Identify and Develop the Marketing Opportunity

  • Selecting the business opportunity, including eBusiness
  • Structuring effective communication of the business idea
  • The five "C's" of marketing, market segmentation

Determine the Marketing Mix and Channels to Market

  • Analysing the four "P's" of the marketing mix
  • Basis of meeting customers' unmet needs and retaining them

 Prepare Marketing Plan and Budget

  • Developing a structured marketing plan and budget

 


 

Duration

Two day workshop

$965.00 + GST per person

1 on 1 executive coaching (one 8 hour day)

$3000 + GST

Small group training available (2-3 people - one 8 hour day)

$3000 + GST

 

  •  Ask us about our one day intensive workshop availability.

 

Special Offer

  • Call us to find out if you qualify for our special two for one offer.

 

Training Delivery Options

  • Single booking for public program
  • In-house program enquiries welcome
  • One on one or Small Group Corporate Coaching available

For more information or to book this training program with BSI Learning:

02 9215 0196 katrena.friel@bsilearning.com.au