Marketing New Products and Services
Who should attend?
Senior Managers, Sales Managers and New Business Development Managers in all types of organisations, whose job involves the need to market new products and services.
Course objectives
By the end of this intensive program, you will be able to:
- Understand the risks of entering a new market arena
- Determine the marketing strategy and develop a detailed market entry plan
- Identify the capital requirements to fund the plan
Course Content
Identify and Develop the Marketing Opportunity
- Selecting the business opportunity, including eBusiness
- Structuring effective communication of the business idea
- The five "C's" of marketing, market segmentation
Determine the Marketing Mix and Channels to Market
- Analysing the four "P's" of the marketing mix
- Basis of meeting customers' unmet needs and retaining them
Prepare Marketing Plan and Budget
- Developing a structured marketing plan and budget
Duration
Two day workshop
$965.00 +GST per person
Training Delivery Options
- Single public program booking (two day workshop)
- Price for in-house program available on request
- One on one or small group corporate coaching available
Please contact Katrena Friel at BSI Learning on 02 9215 0196 to discuss your program needs.