Marketing New Products and Services

Who should attend?

Senior Managers, Sales Managers and New Business Development Managers in all types of organisations, whose job involves the need to market new products and services.

 

Course objectives

By the end of this intensive program, you will be able to:

  • Understand the risks of entering a new market arena
  • Determine the marketing strategy and develop a detailed market entry plan
  • Identify the capital requirements to fund the plan

Course Content

 

Identify and Develop the Marketing Opportunity

  • Selecting the business opportunity, including eBusiness
  • Structuring effective communication of the business idea
  • The five "C's" of marketing, market segmentation

Determine the Marketing Mix and Channels to Market

  • Analysing the four "P's" of the marketing mix
  • Basis of meeting customers' unmet needs and retaining them

 Prepare Marketing Plan and Budget

  • Developing a structured marketing plan and budget


Duration


Two day workshop

$965.00 +GST per person

 

Training Delivery Options

  • Single public program booking (two day workshop)
  • Price for in-house program available on request
  • One on one or small group corporate coaching available

Please contact Katrena Friel at BSI Learning on 02 9215 0196 to discuss your program needs.