Marketing New Products and Services
Who should attend?
Senior Managers, Sales Managers and New Business Development Managers in all types of organisations, whose job involves the need to market new products and services.
Course objectives
By the end of this intensive program, you will be able to:
- Understand the risks of entering a new market arena
- Determine the marketing strategy and develop a detailed market entry plan
- Identify the capital requirements to fund the plan
Course Content
Identify and Develop the Marketing Opportunity
- Selecting the business opportunity, including eBusiness
- Structuring effective communication of the business idea
- The five "C's" of marketing, market segmentation
Determine the Marketing Mix and Channels to Market
- Analysing the four "P's" of the marketing mix
- Basis of meeting customers' unmet needs and retaining them
Prepare Marketing Plan and Budget
- Developing a structured marketing plan and budget
Duration
Two day workshop
$965.00 + GST per person
1 on 1 executive coaching (one 8 hour day)
$3000 + GST
Small group training available (2-3 people - one 8 hour day)
$3000 + GST
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Ask us about our one day intensive workshop availability.
Special Offer
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Call us to find out if you qualify for our special two for one offer.
Training Delivery Options
- Single booking for public program
- In-house program enquiries welcome
- One on one or Small Group Corporate Coaching available
For more information or to book this training program with BSI Learning:
02 9215 0196 
katrena.friel@bsilearning.com.au