Mastering the Media (1 day program)
Who should attend
Executive and managers who may have to be interviewed by the media and those wanting to polish their media skills.
Course objectives
By the end of this hands-on, practical training course you will be able to:
- Prepare for press conferences and interviews with the media
- Understand the needs of journalists and media requirements
- Gain confidence to be proactive during media interviews
Course content
Prepare Yourself for the Media
- Basic interview planning
- How to reduce anxiety and combat nerves
- Voice and delivery skills
- What makes news
- Techniques for different media - basics for TV, radio and print
- What to do when a journalist calls
Managing content of your interview
- Creating a "quotable quote" - what to say and how to say it
- How to design your message for maximum impact
- Controlling a media interview
- How to deliver effective "sound bites"
Delivery of the interview
- Practice & performance
- Review and analysis of media interview examples
- Identify performance strengths and areas for development
- What is the best body language
- Look the part of a TV professional