Personal Branding (1 day program)
Who should attend
All levels from graduates to senior managers whose role requires they project a polished presence.
Course objectives
At the end of this interactive, practical one day course, you will be able to:
- Make a positive first impression
- Craft a personal brand statement in alignment with company values
- Present personal image and company image in a professional way at all times
It's all about YOU!
- First impression management
- Aligning personal and professional values and brand
- Developing your personal branding statement
- Business is personal - creating a positive perception
Investing in YOU - your external package
- Attitude & appearance - revealing the inner you through the outer
- What to wear to project a professional, corporate image
- Understanding your unique value and style
- Grooming and personal presentation
Positioning You - tips on improving personal brand visibility
- The business of personal public relations - what's the benefit to you?
- Clarifying your goals and objectives
- Choose appropriate communication strategies based on your goals
- Develop your personal PR action plan